As an insurance company, Millers were honest enough to understand that insurance can be a begrudged purchase. We were commissioned to rebrand, break away from old ties and change the perception of their brand and purchasing of insurance in general.
Result
A very professional, corporate and informative identity that has provided universal harmony both internally and externally. Redefining a complicated service offering has allowed Millers to build on existing strong relationships through uptake of additional services and clear articulation of the company's benefits in pitching and winning new business.
WHAT WE DELIVEREDBrandmark / logo
Brand architecture
Corporate identity
Brand guidelines & templates
Website and digital presence
