Details
Identity design
CCIA - GRAPHIC DESIGN SYDNEY
Who doesn't want to make a difference? Children's Cancer Insitute Australia (CCIA) needed some help defining their identity to create a more compelling reason to donate.
Result
Keeping the original brandmark which held significant nostalgic relevance, the new identity needed to communicate the core values and mission of an organisation that had become complicated in it's approach to marketing. CCIA don't need a miracle, they just need the funds to make it happen. Hopefully we've played a small part in helping to find the cure for children's cancer.
WHAT WE DELIVEREDCorporate identity
Dontation campaigns
Direct marketing
Foundation launch collateral
