Entering into the crowded market place of children's clothing, Peabody required us to develop a unique identity that captured the essence of the demographic being purchased for, aiming to achieve brand loyalty and recognition.
Result
A set of characters were developed to give ownership to the name, appealing to both sexes. Along with a very fun, light hearted and youthful approach to the overall tone of the identity, reflecting the head space the consumers found themselves when making purchases online.
WHAT WE DELIVEREDBrandmark / logo
Brand architecture
Corporate identity
Brand guidelines & templates
Website and digital presence
