With a need to create a platform that allowed the business to be taken nationally, a “brand” is what we needed to create. A strong identity not only solidified the company's market share but also encouraged the competitions clients to turn to the best.
Result
As a result of the rebrand, General Fasteners sales have increased along with the enquiries from wholesalers who are looking to stock their shelves with General Fasteners's attractive packaging. Starting in Sydney, General Fasteners have now expanded to Perth, Brisbane and Melbourne within 6 months of the rebrand.
WHAT WE DELIVEREDBrandmark / logo
Corporate identity
Brand guidelines & templates
Website and digital presence
Packaging design
Direct marketing
Sales collateral
