Moneymax needed to break away from its parent credit union and establish their position as a youthful, innovative and trustworthy alternative to traditional banking.
MoneyMax has established their position in the market place by reinforcing the benefits of why they exist and how they operate to better serve their members. This brand message has seen them advance market share in their desired market. MoneyMax continues to build on this foundation and in the not too distant future is looking to provide regional branches that can expand on the current online offering.
WHAT WE DELIVEREDSub-brandmarks / logos
Brand architecture
Corporate identity
Brand guidelines & templates
Website and digital presence
Press advertising
Direct marketing
eDM's
Marketing collateral
